With so much content online, users barely have the time to catch up with news and information that really matter to them. Most podcasts nowadays are either generic or topic-specific or simply too long to be interesting. The busy professionals wanted a medium wherein they could consume curated content of their interests without scrolling, searching, or listening to multiple shows.
We aimed to bring an idea to fruition to develop a fully-fledged product that would seem like a podcast channel targeted at each user, styled and personalised professionally. Critical challenges to be solved included:
Gaining first-mover advantage, Esferasoft delivered an end-to-end platform that elegantly blended automation, user experience, and performance. We created a dynamic content processing engine that scrapes and summarises articles with user-selective curation and converts them into clean, voice-ready scripts. Our proprietary text-to-speech module generates high-quality audio from these scripts, harnessing the latest AI voice technology.
Users can sign up, express their content preferences, and set their podcast length and delivery time – all through a minimal, elegantly designed UI. Each day, the podcast itself gets created and emailed, based on the user’s preferences, with every nuance accounted for in the automation. This innovation has not only filled a gap in the market but has also disrupted the user engagement model with seamless ease.
