As we know that website architecture is one of the most important phases in the development cycle. Therefore, it was a tough challenge to maintain the website identity and improve the website architecture at the same time. There was a clear message to improve overall website architecture, content representation and navigation to make a simpler and smooth scrolling experience. Also, to build a more user-friendly, interactive and responsive website with better navigation and advanced filtering.
Since the previous website had many loopholes linked to SEO, we were required to prepare a detailed website performance and audit report in order to ensure smooth execution of all the tasks in one go.
There was a slight brand positioning requirement from client end and we being the website design experts had to make sure that there is no compromise with the brand image in the form of color scheme and logo at the same time.
In order to understand the content and user behaviour, our data analytics experts analyzed the data coming from Google analytics and other website performance tracking tools. This helped us in understanding the content flow and finding the highly searched pages by the users. Therefore, we decided to move further based on the results generated and the outcome was simply awesome.
Our website optimization experts had long meetings with our UI/UX experts on finding the best approach of implementing the seamless user experience by optimizing the website based on the search data identified by the search console. Our SEO excerpts prepared a detailed website performance report that helped our designers to move forward with the right design in terms of search engines and most importantly users as well.
If you have any website which you feel can grow your business , then feel free to contact Esferasoft and we will ensure that you give the best outcomes in terms of website designing. When it comes to website designing, mutual efforts of different teams including UI/UX researchers, website designers, online marketing analytics and web practitioners are required and Esferasoft fully supports this.