Alexa Monroe Design: Personalised
Art, Digitally Perfected
The Story Behind The Change
Alexa Monroe Design, a budding eCommerce brand, is bringing to the UK’s shores cherished moments in life into custom-made wall art. From wedding maps to anniversary keepsakes to engagement prints and typographic family trees, it works in the highly personal creations space. The market’s offerings are informed by a thoughtful amalgamation of design, memory, and meaning, with exhortations to clients to use the beautifully printed and downloadable art “to create walls that tell stories about love, family, or milestones.” Powered by the Shopify platform, Alexa Monroe Design has positioned itself as both an artisan and an e-commerce retailer, offering accompanying do-it-yourself options to craft heartfelt decor with professional-grade execution.
The Problem Statement
The product immediately evoked strong emotions, and the website only partially fulfilled the image-quality standards set by the product itself. Newer customers and an expanding product range began to highlight certain pain points:
- The current theme was inflexible and outdated, thereby limiting the speed with which the content, imagery, or product variations could be changed.
- There were no user-friendly workflows for product personalisation, which might confuse customers and result in lost sales.
- Website performance issues arose during peak incidence days (e.g. holidays and gifting seasons) with slow loading times and cart drop-offs.
- Mobile performance was patchy, with multifaceted usability issues further preventing any form of frictionless purchasing on handheld devices.Â
- More importantly, the backend lacked dexterity in managing applications for automatic digital downloads, custom print fulfilment, order tracking, and notifications.
The proverbial slow driver usually comes in as a barrier, scraping away what should otherwise have been a colourful, happy, and unforgettable shopping experience.
The Challenge
Esferasoft was tasked with the total revamping of the digital setup for Alexa Monroe Design. The challenge was not just fixing technical issues but also improving the brand’s storytelling, shopping experience, and scalability systems. Key objectives were:
The Challenge
Esferasoft was tasked with the total revamping of the digital setup for Alexa Monroe Design. The challenge was not just fixing technical issues but also improving the brand’s storytelling, shopping experience, and scalability systems. Key objectives were:
The primary goal was to create a mobile-optimised, visually refined Shopify shopfront that accurately reflects the brand’s emotional tone and aesthetic values.
We developed a dynamic product personalisation engine that allows users to customise names, dates, places, and visuals with live preview support.
We developed a robust system capable of managing both digital and physical orders, which included fulfilment triggers and customer notifications.
We integrated SEO, Analytics, and Conversion Optimising tools into the site to enhance its long-term organic growth.
Maintaining the design consistency regarding this complex input, which would be created by users from a range of product types.
Most importantly, the solution needed to preserve the handcrafted, intimate feel of the brand while improving technical performance and customer experience across all frontend and backend touchpoints.
The Solution
Esferasoft, from shopfront to fulfilment, has reinvented and rebuilt the entire Shopify system for Alexa Monroe Design. Its complete approach, comprising front-end beauty together with back-end resiliency:
Bespoke Shopify theme immature development
We create a clean, minimalist Shopify theme that allows the product visuals to shine: every page can be optimised for storytelling through design-balanced whitespace, elegant typography, and fast performance.
Order Management & Fulfillment Automation
The model of hybrid fulfilment has been integrated to control the automation of digital file generation and physical print dispatches, all traced using one central backend, decreasing manual handling and improving order accuracy.
Personalisation Made Effortless
We created a custom product builder that allows users to personalise artwork in real time—adding names, dates, coordinates, and colour options—with live previews for added confidence.
Mobile Performance
Measurement & Responsiveness
Optimise the entire platform for mobile traffic, delivering high-speed loads, clear navigation, and complete functionality across devices – so important for today’s shoppers on the go.
Submission to SEO &
Conversion Optimization
Best technical practices of SEO applied; improvement in metadata structures; structured product descriptions implemented; and checkout flow streamlined to reduce deteriorating rates and increase conversions.
The Roadblocks We Overcame
The project required the resolution of several intriguing creative-technical combinations.
- Creating an emotional narrative and scalable automation balanced with human touch but performance unaffected.
- The personalisation interface should be designed in such a way that it is easy for non-technically orientated shoppers, as well as complex in accommodating different types of input combinations.
- The interface was designed to accommodate large uploads of high-quality artwork without compromising page loads or rapid rendering.
- Thus, we enabled seamless functioning for digital download as well as physical print fulfilment: real-time action among teams and tools.
The Impact & Results
Here’s the impact that the redesigned Alexa Monroe Design website produced almost instantaneously and for the longer term:
An increase of 40% in page loading times – currently giving a better shopping experience
Improved cart conversion by 28%, achieving product customisation and checkout flow
The switch to a mobile-friendly design and faster navigation saw mobile traffic rise by 52%.
App installs went up three times in the first quarter after the launch.
Art Meets Automation
The cooperation between Esferasoft and Alexa Monroe Design has proven that emotion and technology need not compete but can co-create together. The result is an e-commerce site that enables customers to share their art stories fast, accurately, and with style. Every click brings a memory to the forefront, and every order fosters a further attachment to the brand’s community.
