3Movieswtf

3Movies.wtf is a nonprofit, purpose-driven program that encourages people all over the world to try out a vegan lifestyle: starting with a 31-day challenge every January, the challenge began in 2014 and has since reached over 620,000 people with its annual pledge, partnering with major food brands and retailers to launch an extensive line-up of more than 1,500 vegan products around the world.

Project Name

3Movieswtf

Client

3Movieswtf

Our Role

Ideation UI Design

Gallery

The Problem Statement

In expanding its global reach, 3Movies.wtf needed a digital solution that would:

  • Be able to withstand high loads of users, especially during peak Veganuary campaign times.
  • The solution should provide a seamless experience for users on both mobile and desktop platforms. 
  • Supported partnerships with other food and retail brands. 
  • Effectively tracked pledges and user engagement. 
  • Represented a bold and cutting-edge identity for the movement.

The Challenge

In expanding its global reach, 3Movies.wtf needed a digital solution that would:

  • Be able to withstand high loads of users, especially during peak Veganuary campaign times.
  • The solution should provide a seamless experience for users on both mobile and desktop platforms. 
  • Supported partnerships with other food and retail brands. 
  • Effectively tracked pledges and user engagement. 
  • Represented a bold and cutting-edge identity for the movement.

The Solution

The outcomes of this digital transformation were both immediate and measurable:

  • 620,000+ people pledged to go vegan in a single cycle of campaigning. 
  • 1,540+ new vegan products and menus rolled out across key global markets.
  • Besides, the site ran without downtime during peak traffic events.
  • Users of the platform expressed appreciation for its ease of use and design.
  • Significantly improved media reach and brand collaborations for the organisation.

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