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Body Clique

Body Clique is a virtual space that empowers and inspires you, a body-inclusive platform to celebrate all forms of diversity, including self-expression. Ideally, Body Clique would be the right place for you to share your stories, meet creators with similar interests and, above all, promote a body-positive lifestyle through engaging content and live streams. Personal experiences, fashion shows, and wellness journeys amplify voices who rarely find such platforms in personal crusades. From active creator pages to trending live streams and a robust subscription model, Body Clique is more than just a platform—they are going digital.

Project Name

Client

Our Role

Gallery

The Problem Statement

Body Clique had an audacious vision: destigmatising body issues and creating an authentic, self-loving worldwide community. However, its early digital footprint lacked the infrastructure and clear design parameters needed to communicate this mission clearly.

They needed: 

  • The platform was visually bold and prioritised the needs of the community. 
  • They required a platform that could facilitate integrated content discovery and provide support to creators. 
  • The platform features a scalable system for managing real-time content, subscriptions, and notifications. 
  • The backend enables them to fuel their vision for user-driven empowerment, performance, and a seamless user experience. 

A clear digital structure was at risk of losing some traction in an all-crucial emotional relationship space.

The Challenge

The most challenging part of this process was to transport a supremely human idea—body acceptance—into a digital interface that felt inclusive, alive, and fluid. Esferasoft had to surmount a few hurdles:

  • Esferasoft needed to establish trust and relatability through UI/UX, while avoiding overwhelming the user with excessive information.er with excessive information.
  • Esferasoft would have to develop a content system that could scale with creators, categorise various forms of expression, and maintain a consistent feel.
  • Lithe integration of live streaming, subs management, and notifications. 
  • Support with an engaging back-end for the real-time experience and heavy media. 

Also, the platform was to differ from sterile corporate interfaces and represent the authenticity Body Clique stands for.

The Solution

Esferasoft’s approach to Body Clique merges strategy, storytelling, and technology. On this basis, we designed a socially driven immersive experience:

  • Brand-Aligned UI/UX Design: Attention-grabbing titles like “Celebrate Your Body” and images that promote inclusiveness work to develop an instant emotional attachment with the visitor.
  • Creator Discovery & Engagement: Browsing for “Top Creators” and “Trending Content” was made smooth, supplemented by filters and categories for niche interests.
  • Live Streaming Integration: A smooth avenue for creators to go live, engage followers in real-time, and expand their community.
  • Notifications & Subscription System: Follow their favourite creators and get the updates and subscribe to content with ease. 
  • Scalable Backend: An infrastructure that is future-ready will allow for high traffic, seamless media uploads, and creator expansion.

The end result? A socially conscious digital experience that puts creators and community first, beautifully designed yet fully functional, encouraging engagement, representation, and storytelling.

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