Royal Apiaries’ digital experience, characterised in its own way by a selection of potent products and a growing reputation in the luxury food market in the UAE, lacks the delicateness and sophistication expected from a premium e-commerce brand. Instead, the present website is poorly designed due to major drawbacks involving product education, buyer reassurance, mobile optimisation, and the absence of storytelling that would lift the honey’s origins and rarity.
There was a need for a platform that could always reflect the purity and prestige of its products in a way that equally attracts health-conscious local buyers and international connoisseurs of honey.
Royal Apiaries transformed from being a promising honey seller to a destination for luxury e-coupons, which merge culture, health, and honey in the beautiful experiences they instil. In addition to designing an online shop, we also created a digital tasting room that immerses consumers in the inherent sweetness of wellness with each click.
