Redefining Industrial Commerce:
Esferasoft’s Digital Transformation
Journey with Fidelium.ma
About the Client
A robust B2B commerce platform, Fidelium.ma connects manufacturers, wholesalers, retailers, and logistic firms across the regional and international markets. Fidelium.ma is driven by a desire to leverage modern technology in the industrial sector. It brings together complex workflows for procurement, inventory management, and logistics in an integrated digital environment. The mission is simple – to let shorter cycles of order, make the frictions little for supply chains, and make much longer partners with professionalising transparency and efficiency.
The Starting Point
Since its partnership with Esferasoft, Fidelium.ma has experienced rapid growth, and so have the problems concomitant with that growth. Although the goal of the existing software was to create the backbone of digital industrial trade, it had simply not been able to keep pace with the challenges. The system had undergone a difficult life-giving process of real-time data interfacing to truly reflect accurate inventory syncs and to support active collaboration among stakeholders. Manual processes, siloed communication, and slow order approvals were ruining the user experience and operational responsiveness.
Some of the glaring inefficiencies included:
They weren’t just sluggish in their interfaces; the company would have needed a complete process remapping rather than just an upgrade to the UI.
- Approval flows are outdated, which causes delays in order processing.
- Visibility of inventory among the stakeholders was inconsistent.
- Collaboration among and between manufacturers, retailers, and logistics teams was ineffective.
- All the involved parties – manufacturers, retailers, and logistics teams – struggled to work together effectively.
- It was also tough for the company to accommodate the onboarding of new partners or adapt to the fluctuating demands of the market.
Our Journey Begins
Esferasoft came in with a deep understanding of B2B complex supply chains, aided by an approach towards digital modernisation. We treated the platform not as a mere software tool but rather as an epicentre for industrial commerce. The journey started with an exploration tool. each operational layer – from order creation all the way to fulfilment – and how various stakeholders were affected.
The questions we asked were
- Where do bottlenecks exist in current workflows?
- Why do approvals take days instead of minutes?
- How can we become more proactive rather than reactive with decisions?
- What kind of platform permits scaling up real-time collaboration?
Discovery & Insights
Deep discovery and diagnostics identify the following key aspects of transformation:
Lack of Collaboration
Poor communication due to lack of built-in communication tools resulted in lost orders and disgruntled customers.
Disconnected OperationsÂ
Manufacturers, suppliers, and retailers all had siloed workflows without any shared visibility.
Scalability Issues
The old platform was not robust enough to withstand large volumes of partners, users, and products.
Data Fragmentation
The disaggregation of inventory and order data rendered forecasting and planning ineffective.
Manual Processing & Delays
The entire ecosystem is created slowly with manual approvals, duplicate entries, and static order routing.
Strategy & Planning
Based on the observations and insights gathered, Esferasoft designed a strategic roadmap with five central transformation pillars
Admin Unified Infrastructure
An admin system that uses roles and permissions to streamline and secure workflows.
AI-Enhanced Inventory &
Demand Management
Intelligent stock tools automate the listings, track stock in real time, and forecast demand.
Actually Optimize Fulfillment & Link Logistics
An effortless circulation of inventory, orders, and logistics partners will remove obstructions to accessing those manageable deliveries.
Real-Time Business Intelligence
Predictive dashboards and reporting for data-driven decision-making in business.
Integrated In-Platform Communication Ecosystem
Integration of the systems chat, notifications, and alerts immediately fills the cracks in the communication wall.
Execution & Innovation
The company has engineered a robust digital transformation aimed at addressing the added complexities of industrial B2B commerce.
Next-Generation Admin Panel
Role-based admin dashboards, where manufacturers, wholesalers, and logistics companies operate on tailored interfaces, ensure control over outputs while simultaneously ensuring clarity.
Insightful Data
Real-time dashboards offer insights on pricing trends, partner performance, and inventory movement towards faster and smarter decision-making.
Smart Fulfilment Hub
Orders are routed to nearby suppliers, and the shipping logic is optimised in conjunction with third-party logistics, leading to a 30% reduction in fulfilment times.
Collaborative Communication Channels
Embedded messaging systems allow collaboration between manufacturers, retailers, and logistics in real time to push updates and mitigate any probability of miscommunication.
Inventory Management Engine with AI assistance
Allow the forecasting of demand profiles through predictive tools, synchronise stock levels automatically, and list products dynamically.
Advanced Compliance & Fraud Detection
Machine learning algorithms were deployed to detect unusual patterns in orders that might indicate fraud or regulatory breaches across the entire ecosystem.
Roadblocks We Navigated
There were challenges in the entire transformation journey. Some of the high-impact challenges involved:
The challenge involved the integration of legacy workflows into a modern modular architecture.
The mission was concerned with ensuring performance at a high volume of concurrent users and transactions.
The mission was responsible for managing multilingual, multi-role environments, each with various permission levels.
The team provided training to stakeholders on how to transition from manual system processes to smart automation.
In iterative sprints, many syncs with stakeholders and rigorous testing were then ensured in an effortless transfer and acceptance of the platform, without disturbing the alien ongoing operations.
The Impact & Results
The collaboration between Esferasoft and Fidelium has engendered complete transformation for the latter, resulting in its much more confident scaling:
Decrease in order fulfilment time reaching 30%
Increase in inventory accuracy for different partners across different locations
Real-time analytics sped up pricing, stocking, and promotion decisions
Shortening onboarding with simple role-based access setup for partnersÂ
Smooth collaboration across the supply chain, reducing miscommunication and increasing satisfaction
Today, Fidelium.ma is a proven, thriving digital ecosystem that connects stakeholders, reduces friction, and propels the future of industrial trade for Morocco and beyond.
A New Era of B2B Commerce
This transformation significantly improved the partnership between Esferasoft and Fidelium. The company has transitioned from operational chaos to a state of coordination. Marketing has enhanced real-time intelligent technology while also ensuring robust scalability and a user-first approach; it has transformed Fidelium.ma into a truly intelligent supply chain platform and is now ready for the next phase of B2B commerce in emerging markets.
