Website Enhancements
Redesigned with recipe-first navigation, visual browsing, and category restructuring.
Hip2Keto – Simplifying Keto
Living Through Digital Innovation
A Fresh Take on Keto Living
Hip2Keto, the sister platform of Hip2Save, was developed to facilitate the adoption and maintenance of a healthy ketogenic lifestyle. From simple recipes and meal plans to detailed product reviews and affordable health recommendations, Hip2Keto quickly grew into a well-respected voice within that community of millions.
While the platform certainly had authentic content and amply loyal visitors for it to gain heavy traction, much more than mere recipes was required for Hip2Keto in terms of scalability: a comprehensive, person-aligned digital ecosystem making all aspects of keto living simple, accessible, and rewarding on any type of device.
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The Starting Point
As popular as Hip2Keto was among its user base, the digital experience proved to bring challenges of its own:
- Difficulty in Searching Recipes – Users found it challenging to filter recipes on the grounds of macros, prep time, or difficulty.
- Unused Features – None of the meal-planning and Hip List features had user-friendly navigation.
- Absence of Native App Experience – Real-time activity was not possible for mobile-first users.
- Backend Inefficiencies – Recipe management, affiliate reviews, and product flows took longer.
- Less Personal – They didn't cater enough to tailoring content to dietary preferences or user history.
These problems made Hip2Keto unable to scale up while at the same time adequately supporting its health-conscious audience.
Our Journey Begins
Hip2 has collaborated with Esferasoft to actualise their vision through a comprehensive redesign of their digital experience. Our work included:
- A full redesign and optimization of the website
- Development of customized mobile applications for iOS and Android
- Backend advancements for the performance, automation, and content control.
- UI/UX strategy that is savings-first and lifestyle-driven
- The intent was clear: to build a seamless digital infrastructure that users discover, save, and thrive on—on any screen.
Discovery & Insights
Crucial insights resulting from user behaviour studies, stakeholder sessions, and competitive research by Esferasoft are as follows:
1
Keto users seem to want to have quick filtering by ingredient, macros, prep time, and difficulty level.
2
Smart, exportable functionality was needed for meal-planning assistance, which was in very high demand.
3
Mobile-first features like push recipe alerts and grocery list downloads would dramatically improve engagement.
4
Engagement was driven by an authentic voice and trust with Hip2Keto, making consistency across platforms critical.
These insights became the basis for the lifestyle-first digital strategy of Hip2Keto.
Strategy & Planning
Esferasoft mapped a clear transformational program on five pillars.
Mobile Application Development
Native applications for iOS and Android devices designed for recipe notifications, downloading shopping lists, and browsing on the go.
Deep linking for product purchases and affiliate promotion.
Performance and Scalability
Backend optimisation for recipe-intensive content.
CDN and caching to help manage traffic spikes that might occur during popular recipe launches.
Recipe-Centric Website Redesign
Visual recipe cards and easy navigation.
Intelligent filters for ingredients, macros, prep time, and difficulty.
Meal Planning Assistant
Configurable plans with grocery lists that can be exported.
Integration with HipList for improved tracking capability across devices.
Personalised Experiences
Individualised recommendations based on user preferences, previous interactions, and nutritional goals.
Execution & Innovation
Esferasoft has done the transformation, keeping in mind usability and scalability:
Mobile Apps Launch
Native apps with recipe alerts, grocery list downloads, and seamless browsing.
Meal Planning Assistant
A new tool that allows users to save, customise and export keto meal plans to form long-lasting habits.
Backend Re-engineering
Content workflows were streamlined, affiliate rotations were automated, and performance was optimised.
Personalised Layer
Intelligent filters and dynamic content delivery to personalise experiences for every unique user.
The Roadblocks We Overcame
The project came with one-off challenges:
- The wider variety of recipes, yet also a personalised filter.
- Ensuring grocery list exports were par for the course across devices.
- Prevent problems for performance during traffic spikes when trending recipes take off.
- An interface to cater for both the new keto adopters and those long-term followers of the lifestyle.
With every careful iteration and testing, Esferasoft provided solutions to improve end-user usability without complicating the product.
The Impact & Results
The new ecosystem of Hip2Keto yielded commendable results from user engagement, performances, and the adoption of the community:
3X
3x increase in installs on the app within the first three months.
70%
Push notification shows a sign-up rate of around 70%, which increases repeat traffic.
45%
45% faster page load times resulting in longer sessions.
Recipe engagement doubled, with a tonne more shares, saves, and downloads
App installs went up three times in the first quarter after the launch.
The feedback was overwhelmingly positive; users described the new experience as being "simple", "practical", and "perfect for real-life keto living".
Turning Recipes Into a Lifestyle Companion
With the vision and execution of Esferasoft, Hip2Keto has developed from merely a recipe repository into a lifestyle assistant for keto followers. The platform now helps its users with personalised recipes and meal plans along with shopping tools – all integrated to provide a seamless experience.
The result: Hip2Keto empowers its community to eat well, stay consistent, and make keto living sustainable – on web, mobile, and everywhere in between.
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