CASE STUDY

3Movieswtf

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3Movieswtf is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2022 campaign, more than 620,000 people took our pledge to try a vegan diet, while more than 1,540 new vegan products and menu options were launched in our key campaign countries. It encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

INDUSTRY

Vegan Diet

PRODUCT

Mobile App Design

ROLE

Ideation and UI Design

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The Challenge

We inspire people all over the world to try a vegan diet in January and beyond through our 31-day pledge. Millions of people from all around the world have taken part since we began in 2014. We drive corporate change through work with brands, restaurants, and supermarkets and help them to create, launch, and promote new vegan items, particularly in January but also year-round. We raise awareness of animal suffering on farms and at slaughter, and all the reasons for a vegan diet, through media engagement, creative marketing strategies, and campaigning.

Projects Name

3Movieswtf

Client

3Movieswtf

Our Role

Ideation UI Design

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Our Values

Impact
  • We are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.
Empowerment
  • We will optimise our outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way.
Collaboration
  • By partnering with other mission-driven organisations and working closely with businesses, we will make a bigger difference.

Database We Use

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  • Data Security.
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  • Comprehensive Transactional Support.
  • Complete Workflow Control.
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Our Aims

INCREASING PARTICIPATION
  • We inspire people all over the world to try a vegan diet in January and beyond through our 31-day pledge. Millions of people from all around the world have taken part since we began in 2014.
RAISING AWARENESS
  • We raise awareness of animal suffering on farms and at slaughter, and all the reasons for a vegan diet, through media engagement, creative marketing strategies and campaigning.
CORPORATE OUTREACH
  • We drive corporate change through work with brands, restaurants, and supermarkets and help them to create, launch, and promote new vegan items, particularly in January but also year round.

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