With the ever-changing customer needs, Ecommerce has revolutionized over the past 2 decades. Considering the successful evolution of online shopping, Ecommerce gradually made its way into the regime of shoppers. The ecommerce industry has made over 2 trillion US dollars in sales worldwide. The history of ecommerce dates back to the early ’90s when the internet was introduced publicly. Ever since that time, Ecommerce trends have surprised customers by serving them with products and services beyond their expectations.
Let’s understand how some of the Ecommerce trends have transformed the perception of online business, shopping online, and other activities related to this segment:
Why are Ecommerce trends essential?
As the Ecommerce segment has become competitive, Ecommerce product trends keep updating to stay ahead of the competition. To build brand loyalty and add new customers and offer products and services according to customers’ expectations, make trends in ecommerce marketing an ongoing process.
From the latest trends of design, technology, and retail while keeping customer preferences in a parallel position, Ecommerce businesses focus on the output. The whole idea is to introduce better ideation to serve customers with high-end and result-driven services. For instance, replacing mobile browsing with the accessibility of mobile app to incorporating modern features, ecommerce marketing trends make a buzz in the online market. Most of all, these trends are constantly monitored to check their performance and influence in the market.
Top 5 E-commerce trends worth exploring in 2022
Initially, Ecommerce had lesser opportunities and capabilities. However, things have changed at present, and the industry offers multiple provisions to the customers. Besides, this is the age of customization where most of the trending products of Ecommerce are aimed at attaining customer satisfaction. Ecommerce is not just rapidly evolving, but it has proved to be one of the prominent business segments in the coming years. Here are top Ecommerce trends one should explore in 2022:
1. E-commerce future after the pandemic, COVID-19
COVID-19 will certainly influence ecommerce trends considering the Government’s strict decision of lockdown implementation. This step intended at preventing social movement has encouraged people to switch to online shopping. Hence, the fortune of e-commerce is likely to grow multifold and online stores getting more demands from customers.
According to experts, the pandemic boost in the latest ecommerce marketing trends will not be short-term, instead, it will continue after COVID-19. Some of the changes which have and will continue as a part of e-commerce trends include contactless payment, the behavioral shift towards digital purchases, increase in subscription-based models, prominence of social payments, and overall growth of social commerce.
On a factual note, in May 2020, around 62 percent of surveyed U.S. adults reported going to the shops less, while another 52 percent reported shopping more online. The major impact was the grocery and essentials shopping approach, wherein consumers preferred online stores to buy required stuff. Among all the other E-commerce trends, online shopping for essentials will be the preferred option for customers.
2. Voice shopping
Shopping online with voice commands is one of the trending shifts in ecommerce, wherein voice search plays a vital role. For instance, shop with Alexa is one of the interesting and engaging ecommerce trends initiated by Amazon to help customers check out after shopping in a hassle-free manner. It is estimated that voice shopping will reach $40billion in the US by 2022. Currently, voice search is among the important steps considered in the omnichannel experience.
3. Customized packaging
Packaging of the products sold through ecommerce ventures cannot be overlooked. With an emphasis on “green packaging,” customized packaging has been one of the chief ecommerce marketing trends to stay ahead of the competitors. Be it highlighting the brand’s specifications, offering personalized touches to the product or any other customization leads to premium ecommerce development & design trends.
4. Mobile shopping
With the consistency of mobile commerce, customers are switching to mobile shopping and making their experience smooth. Tapping into business opportunities through mobile e-commerce trends will soon become a legacy as most users prefer their devices to serve various functions without any glitch. Furthermore, the increased use of handheld devices, particularly, mobiles are used by shoppers to browse and research about the product before shopping. Therefore, online shopping through mobile will be a common trend in the coming years in ecommerce. In 2022, smartphone retail e-commerce sales in the United States are projected to surpass 432 billion U.S. dollars, up from 148 billion U.S. dollars in 2018.
5. Generating sales through social media
The “Buy Button” on Facebook and other social media platforms prompt users to check out while looking for the best stuff while shopping online. As a part of ecommerce marketing trends, social media platforms are becoming active sources to connect brands with potential customers. On the other hand, brands can improve their social media presence to get easily discovered by the users. Apart from this, a platform like Shopify makes sure that online stores are linked with social media websites to buy products online directly. To make this e-commerce trend resourceful, Instagram influencers and social media platforms’ shopping approach altogether strengthens e-commerce.
In terms of ecommerce trends, green consumerism, video, interactive content, Augmented Reality, and AI and chatbots are additional changes in the industry to count on. On a statistical note, in 2019, Gartner predicted that 100 million consumers would shop using AR by 2020, so it will be interesting to see how that shakes out next year.
Additional ecommerce trends and shopping behavior highlights
Apart from the above trending changes in the ecommerce segment, there are many other improvements, and wallet payment will be the preferred ecommerce trend people will stick to due to its utmost convenient accessibility. In simple terms, consumers find it easier to pay for ecommerce transactions through the wallet. On the other hand, change in the online shopping attributes after the pandemic and click & collect usage behavior, along with the change in online grocery orders in 2022, are some of the transitions in the ecommerce industry.
Due to the improvement in technology and changes in customers’ behavior towards shopping, you cannot overlook eCommerce trends in 2022 and years ahead. You need to understand the significance of these trends from customers’ perspectives, and if you are a business owner, then how to make the most out of the opportunities in the eCommerce segment should be explored. Hence, staying updated with the marketing trends of eCommerce will be the wise step to stay ahead in the market. Lastly, the new-age trends of eCommerce are favorable for customers and business owners; the whole idea is to identify opportunities and utilize them in the best possible way.