Numerous creative logo design resources, professional logo design ideas, brand logo design ideas, and logo design tutorials posted across the Web. Before starting to design a logo, first, you need to understand what a logo is? What are the logo design factors for business?
What is a Logo?
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a word mark. – © Wikipedia.
“A logo is a 1st impression towards visual branding”
Remember: Logo design is not just another graphic design. It is a face with a name for your customers.
So What makes an excellent logo? Consider these factors below to design an effective logo for your business.
Be Original (Non-Plagiarised)
When designing a logo, make sure it does not plagiarise other designs, especially competitors. A logo that looks too much like other logos will soon be forgotten or mixed up with the crowd using a similar mark. Logo designers should always aim to come up with original designs. Designers should request their clients for enough time to come up with creative ideas.
“Know the difference between inspiration and plagiarism”
Before you design a logo, you should be aware of the rival(s). With a little bit of research, you may find your industry sector has dozens of companies competing with each other. Usually, they’re all trying to attract the same audience and spread the same kind of message about themselves. It’s surprisingly easy to come up with a concept that’s very similar to something already out there, even if you’ve never seen the design.
If you want to convey the same message as your competitors, try to think of different ways to do so. Your logo needs to be new and fresh.
The logo should be an appropriate reflection of the product or industry. A great logo doesn’t need to explain what a company does. The tagline and marketing materials do that. The style must be easily recognised with the service/industry/product and must give a clear picture to its intended audience.
The design principle of “KISS” — keep it simple stupid — applies to many forms of graphic design, especially to logo design. Simple logos reproduce best and work in a variety of applications. Simple never goes out of style. But, it’s hard to keep it simple. Keep your logo choices simple. Avoid excessive use of special effects. Simple, original designs are the most effective and easy to remember.
“Simplicity is the ultimate Sophistication – Leonardo da Vinci”
Examples of memorable yet straightforward logos include Nike, Adidas, Google, Twitter, BBC, Facebook,eBay, LG, Sony and the list goes on.
Effective colour scheme
Logo colour is one of the essential elements. Understand the logic behind the proper colour implementation. Pick the colors that can evoke the emotions and feelings that reflect your brand. Here’s an example what different colors mean :
It makes sense that so many food companies such as KFC, Burger King, McDonald’s, Pizza Hut have logos that are red representing hunger. Logos such as Carlsberg, Heineken, Starbucks, Tropicana represents freshness.
In the end, remember the wise words by Paul Rand – a famous graphic designer known for his iconic corporate designs for major firms, including IBM, ABC, Morningstar, Inc., NeXT Computer, Yale University and Enron.
“Design is the silent ambassador of your brand”
Make sure your logo grab the public’s attention and let them get to know the “face” of your business. Hire Esferasoft to help create your visual branding. Let your logo stand out from the crowd and represent your brand.