Top Website Redesign Practices for Improved Conversions & Sales

Website is one of the foundational components of your marketing strategy. Possibly, there could be several reasons you want to redesign your website. It could be to create a better user experience, to realign your website with your marketing goals, to integrate Third-Party up-to-date tools on your site. There could be more reason(s).  

You can relate to a few of these reason(s) (if not all). It is time to give your website a new look. 

Consider these website redesign best practices to increase traffic to your site and boost conversions. 

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1) Analyze what works

Before you make changes to your website, Critically analyze your current website design. Identify what’s working? What’s not?

If you’ve already identified specific problems, what parts of your design are working? If you are a beginner and don’t know how to analyze what works.

Pro Tip!

Use analytics to see what your visitors find useful, valuable, and what doesn’t. You should either get rid of it or improve it. Some of the questions that you can answer using Google Analytics:

  • Do I need a mobile-friendly website?
  • How can I improve my website’s speed?
  • How many people visit my site?
  • Which content do visitors like the most?
  • What websites send traffic to my website?
  • Which pages are the most popular?

Google Analytics can answer many additional questions. Identify yours!

2) Identify and prioritize goals

Analyze why you want to redesign your website. The reasons can be a requirement of a better-looking site or a site with more functionalities or a site with improved SEO. Aside from these reasons, switching to a whole new different domain can also be a viable reason for redesigning. Thus, we recommend you to make a list of what you want to achieve through your redesigned website and focus on the end goal.

3) Know Your Audience

Make sure that you monitor your website. When you identify how visitors are using your website, it will be easier to improve the loopholes in your site.

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Pro Tip! 

Study your website analytics and traffic statistics, It will help you know multiple factors like

  • Where your traffic is coming from
  • The most common entry and exit pages
  • Which region is generating the highest number of traffic for your site
  • Which are the keywords made on your website or web pages

To better understand the user behavior, you also need to consider other factors, such as the browser, screen resolution, and the device. 

4) Responsive & Mobile Friendly

When you review the most recent mobile marketing statistics, you will be super impressed.

  • In 2019, 92% of Facebook’s advertising revenue generated from mobile users.
  • In January 2018 data, the global mobile population amounted to 3.7 billion unique users.
  • Google drives 59.16% of all mobile search traffic.

These statistics justify that your website needs to be responsive. Therefore the responsive website should be able to reconfigure itself based on the user’s screen size and device. Website design responsiveness also boosts your SEO, so don’t neglect it. 

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 Therefore the responsive website should be able to reconfigure itself based on the user’s screen size and device. Website design responsiveness also boosts your SEO, so don’t neglect it. 

At Esferasoft, We design Responsive Websites, contact us to know more.

5) Minimize factors that lead to low page speed

Even a one-second delay can drastically reduce pageviews, customer satisfaction, and drop conversions. The loading speed of your website also impacts organic search rankings. There are some great resources for analyzing your site’s speed, such as WebAnalyzer, Google’s PageSpeed Insights. You might not fix everything the speed service recommends, but you should set enough to make the site experience better for your visitors. 

Pro Tip!

Optimize Images, Use Simple Website Design, Enable Caching, Optimize CSS

 6) URLs Structure

A well-structured URL provides both customers and search engines an easy-to-understand indication of what the destination page will be about. Consider these tips on Url Structure. An intuitive URL structure makes your site easier to navigate for users. 

  • Keep it short and simple. 
  • Use hyphens to separate words. 
  • Avoid using stop words such as and, or, an, of, etc. 
  • Make the relevant connections between different pages on your website.

Example of well-structured URL https://www.esferasoft.com/eCommerce-development/

 Redesigning a website can help boost conversions and sales. Consult an efficient web design company to guide you throughout the process.

Hire Esferasoft Solutions

We make the process easy and stress-free. Since 2007, Esferasoft has specialized in custom, sales-driving web designs. Our work ranges from highly customized, enterprise-level web portals down to affordable web design services for small businesses.

What do we offer?

We make the process easy and stress-free. Since 2007, Esfersoft has specialized in custom, sales-driving web designs. Our work ranges from highly customized, enterprise-level web portals down to affordable web design services for small businesses.

What do we offer?

From design to content, our team will handle it all to give you a turn-key website:

  • Advanced analytics tracking
  • Existing content import
  • Graphic design
  • Hosting and coding
  • Integration with social media pages
  • Lead form creation and monitoring
  • New content creation
  • SEO Optimization
  • Website compatibility across all browsers and devices
  • XML sitemap creation and submission
  • And more!

Contact Us to learn more about our website redesign and development services.