You must have done all the hard work for so long. And, you may have been focusing on the user experience. Plus, you must have marketed the apps pretty well.
When it comes to analytics, then you notice instead of a number of downloads, the app fails to engage your customers or targeted audience for as long as you had hoped. However, the attention of your users was disappointing.
Overall, undoubtedly, you must have taken care of professional mobile app development & designing area. Now, the app is designed by you now in the marketplace.
Is users’ engagement really a big deal? What about keeping your users
So, you don’t need to make efforts so hard. A great user experience is like a fine coffee or tea mug to kick start your day. As coffee or tea has become an integral part of kick ass mornings. Simultaneously, an app is similar to your morning coffee. You always want to use the app over & over again as same as you do with your social media accounts.
On another side of the coin, an app, which fails for users is like the worst mug of coffee of the morning. This is exactly the same thing with the mobile app engagement.
Here we’re going to break down how can you brew up the app to flawless? What appropriate ingredients is required to keep users delighted?
1. Build an App That Users Would Love to Use
It is all about First Impression: The app needs clear & informative landing pages that inform users of the apps top features, plus how the app will utilize the push notifications. The most important part is that how the app does utilize the push notifications? And, how do push messages enhance users’ experience?
Engage Users First, Ask Later: It is pivotal to ask your users to opt in. Users are more likely to press ‘Don’t Allow’ button only if they don’t know & aware of how an app is going to work? All you need to just stick to the basics that will enable you to improve your user experience & enrich push opt-in rates dramatically.
Develop The Ongoing Relations With The Users: Do you know that push notification is a channel between you & the users? So, make sure that the notifications are personalized & targeted, plus add & create value to user experience.
2. Social Sharing
It is pivotal to implementing social sharing into the mobile apps. It also lets you leverage the power of social sharing into the mobile device. For instance, in a game or health & fitness app, the user is proud of achieving the milestones. The app must allow users to share the new milestone achieved.
The social media platforms (Facebook & Twitter) are widely famous for sharing information instantly. Sharing provides exposure to your app that is another beneficial point for the app in order to enrich the mobile app management.
3. Gamification & Promotions
A good promotion method is a key to success for your brand or any size business if you are looking for one of affordable android app development service India. As we all know very well is that mobile is the major platform to do this. It is more effective than online advertisements. We mean that you should develop – mobile-centered promotions that are accessible only to mobile app users.
On the other hand, gamification is an another way to drive engagement. You can ask your users to post the images of them interacting with the brand.
4. Track Event-Based Interactions
The users complete an array of actions or events during their session of the mobile app. With the help of app analytics, all these actions are easily trackable.
The gathered data gives the insight into which the screens engage users the most. Due to the fact that actions of users are reflective of what interests the most or what they really find out useful. In order to analyze it completely, this is where analytics play an important role. In a fraction of seconds, you can grab the attention of users by customized message, their interests & redirect them in a particular product.
5. Embark With The Re-Engagement Campaigns
Preventing to lose users after downloading the app, then you should run powerful re-engagement campaigns.
Due to the fact that the effective campaigns carry a strong performance record, including high ROI (return on investment) as well as CTR (click through rates). Providing an excellent way in order to get users to re-engage with the brand for better.
One of the major mobile app advertising platforms provides services for targeting ads as it includes Facebook, Twitter & Google, and other various medium platforms.
At long last, just make sure that spend some time & money to embark on the re-engagement campaigns successfully. Therefore, you can increase user engagement.
It is essential for a business to make sure that your app is generated one of the biggest ROI. The mobile app is worthless if you’re not making the most of it.
If you are planning to launch your next mobile app for your brand, make sure that you have a strong engagement strategy.